Mission
Contribute toward improvements in the quality of life of people through the sale of Plooma products, respecting their needs, their consumption interests and their choices.

Vision
Become a reference in the manufacturing of pillows, quilts, pillow tops and protectors with quality to satisfy the highest standards on the market, durability and comfort.

Values
Development and Recognition – seek growth through daily learning, disseminate and share knowledge. Value the contribution of others and the objectives achieved.

Transparency – represent the development of our activities with clarity and sincerity, generating trust and credibility.

Commitment – represents dedication in achieving company objectives, preserving the rights of customers, collaborators and the community.

Perseverance – represents our determination to overcome obstacles, always in the search for better results.

Social responsibility – satisfy pertinent labor legislation, seeking the generation of jobs that offer professional and personal development. Assist the community by supporting entrepreneurial education.

Environmental responsibility – satisfy pertinent environmental legislation and continuously invest in technologies and processes that aim at improvements for the environment.